We explore how, regardless of your organization’s size, length of time in existence or level of expertise, you can begin to utilize or expand upon your current use of the myriad web-based options that can increase the effectiveness of your organizational initiatives and help you sustain them. Guest panelists Danny Moldovan, Change.org; Sarah Durham, Big Duck ; and Frankie Cheung, DonorsChoose.org describe various strategies and tools for different needs, depending upon capacity. Watch two- to three-minute video clips of each and if you have interest in seeing more of the discussion contact us. Also post your comments on how you use the internet to advance your cause-related strategies and initiatives, whether you are with a corporation, a foundation, a government or any other public or private sector endeavor.